Dental Media Solutions That Drive Revenue
Save time and money by using a dentistry focused media company
The most successful dentists all use video marketing. By showcasing videos across your website and social media, you can greatly improve your SEO and immediately appear more credible and appealing to prospective patients. The result: more patients and higher revenue. Our team can study your uniqueness and strategically incorporate it into the videos to give your ultimate sales pitch. Through our stunning visuals and intuitive production, we can give your practice a major edge over your competitors.
The videos we offer are very engaging and can fully encompass your practice to bring out its personality and professionalism. The dentists are humanized, the patient’s emotions can be felt, and everything is just more real and likable. Video can basically act as a 24/7 professional salesperson that makes going to your practice a no brainer.
After setting a shoot date, we work with you on all the pre-production coordination and help you plan and schedule the day. Closer to the shoot, we will send you a list of interview questions and a checklist to ready your office. We ensure quality interviews by coaching the dentists and patients on set to put them at ease and help them deliver the best content. The editing time frame is around 3 weeks, but we can try to expedite the process if needed.
The stats on having video alone are endless.
Having top of the line video is a clear path for more patients.
Most dentists by 2021 have taken a second glance at what dental marketing videos can do for their growth.
The numbers speak for themselves.
$10,000 is the number thrown around for the average lifetime value of a patient.
Derek Naylor, author of Fundamentals of Dental Marketing, gives an estimate of $22,000. Even more optimistic is Mark Costes, founder of the Dental Success Institute, who estimates the number is $45,000 over a 20-year lifetime!
Videos that cost a fraction of this single-patient return can act as a 24/7 professional salesperson to bring in not just one - but MANY patients.
Most businessmen would spend much more to achieve a return of these margins.
This is also not factoring in the client referral value, in which the Dental Marketing Guy (DMG) claims 5 referrals to be a reliable figure.
Video companies that specialize in dental practice videos
Making sure you hire a company that actually specializes in dental videos is crucial because other companies can charge up to $20,000!
Most video companies charge based on the presumed ROI in the industry, so it’s honestly not crazy to get a quote like that from someone who isn’t aware of a cosmetic dentist’s marketing budget.
Understanding the Cost
The cost may seem higher than expected because of the amount of hours involved in the process and the expenses that need to be covered.
From speaking with many dentists, most dentists assume the editing doesn’t take more than a few hours. In reality, the editing usually takes around 24-50 hours.
Then there’s the consulting and strategizing, which adds on another big chunk of time. Filming the video is actually what takes the least amount of time in the production process, averaging around 7-10 hours.
Stay far away from the companies that claim they can film everything in less than 5 hours. Either they’re lying and it really takes a full day, or they just don’t produce quality media.
Here’s a breakdown of the video process:
Pre-production: Consulting with the client, studying their practice and marketing, strategizing, scheduling, preparing film equipment.
Production: Transporting equipment, setting up, filming, tearing down, transporting again.
Post-production: Transferring and organizing files, syncing camera angles and audio, cutting down the interviews, cutting them down some more, selecting the best parts, organizing everything into a storyline, selecting the best b-roll, revisions, final cut, uploading.
The "Catch" with Dental Videos
When it comes to the value that dental videos bring to the table, the cost should really be much higher.
However, it’s too difficult for production companies to work with dentists because the margins are just too slim for the prices dentists want.
The #1 complaint with dental school is the lack of business education. Without having a good business understanding, it can be very nerve-racking to invest a lot of money in a practice and to also spend money on the marketing.
As a result of dentists wanting to spend so little, some of these companies tone down their production quality to offer better prices, and others stay out of the dental world entirely.
So either you can hire a top of the line video company with a scary price tag and gain many more patients, or you can spend less money and only receive lower quality videos that don’t help you reach your goals. There’s no option to get the best of both worlds.
We realized this desperate need in the market, so we tirelessly worked with dentists and dental marketers to understand what would best benefit the dental community.
We were able to craft highly effective video packages that drive in patients and revenue, while still being sustainably affordable. With today’s advanced technology, it’s much easier to produce quality videos with a smaller crew, and combining that with a vast understanding of the dental field and dental marketing, the result is highly marketable content.
Do Videos Really Make
Your Dental Practice Stand Out?
Websites with videos are 57x more likely to rank on the first page of google, which means you will get TONS more exposure.
So few dentists even have videos on their website, let alone top quality videos.
With basic videos, you will automatically stand out from the crowd. Top quality videos will blow people away and secure many more clients.
A Few Stats...
According to Animoto, over 91% of marketers are satisfied with the ROI of video marketing, which is definitely a substantial figure to consider.
This number will only be going up, as Cisco writes that 82% of internet traffic will be videos by 2022.
Another interesting stat to note is that according to Eyeview Digital, videos on a landing page can increase conversion rates by 80%!
But all marketers have stats for their methods. Hearing stats on video won’t necessarily mean ANYTHING to a dentist.
Can Videos Actually
Making a strategic video is all psychology. It begins with understanding exactly what goes on in a patient’s mind while they search for a dental practice.
We identify and leverage your target patient’s goals, pain points, and apprehensions.
A basic example is that 75% of American adults are afraid of going to the dentist. Creating a video where a patient discusses their pleasant experience and how their anxiety was quickly dismantled is a sure way to securing more patients.
You can also show how your practice is a really friendly and comfortable place to be in.
Take advantage of this fast growing market before your competitors beat you to it.
Have your practice stand out in grand fashion to greatly increase your patients and revenue.